• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Writing and Editing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Target Market

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Fundamentals of Accounting

    Skills you'll gain: Balance Sheet, Financial Statements, Management Accounting, Performance Measurement, Income Statement, Financial Statement Analysis, Cost Accounting, Capacity Management, Operating Cost, Financial Reporting, Asset Management, Organizational Strategy, Performance Analysis, Financial Accounting, Operational Analysis, Financial Analysis, Budgeting, Operating Budget, Business Metrics, Cost Control

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Talent Acquisition and Recruitment Planning

    Skills you'll gain: Workforce Planning, Human Resources Management and Planning, Talent Acquisition, Recruitment Strategies, Job Analysis, Workforce Management, Human Resources, Recruitment, Human Resource Strategy, Talent Sourcing, Talent Management, Workforce Development, Strategic Sourcing, Forecasting, Organizational Effectiveness

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Futuro de los Deportes

    Skills you'll gain: Mergers & Acquisitions, Talent Pipelining, Talent Sourcing, Talent Management, Performance Analysis, People Development, AI Personalization, Personalized Service, Training and Development, Business Transformation, Innovation, Organizational Development, Private Equity, Digital Analysis, Data-Driven Decision-Making, Digital Transformation, Entrepreneurship, Global Marketing, Business Operations, Business Management

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Managing AI Projects with Microsoft

    Skills you'll gain: MLOps (Machine Learning Operations), AI Product Strategy, Microsoft Azure, AI Enablement, Microsoft Copilot, Decision Intelligence, Responsible AI, Business Metrics, Performance Measurement, Model Deployment, Cloud Management, Data Pipelines, AI Orchestration, Data Governance, Performance Metric, AI literacy, Discussion Facilitation, Governance, Artificial Intelligence, Decision Making

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    IA Para Todos (Español)

    Skills you'll gain: AI Enablement, AI Product Strategy, Responsible AI, Artificial Intelligence, AI literacy, Data Ethics, AI Integrations, Applied Machine Learning, Artificial Neural Networks, Data Science, Deep Learning, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Demystifying Company Culture

    Skills you'll gain: Employee Engagement, Culture Transformation, Employee Surveys, Employee Retention, Survey Creation, Organizational Development, Performance Management, Human Resource Strategy, Initiative and Leadership, Talent Management, Change Management, Leadership Development, Workforce Planning, Human Resources, People Management, Stakeholder Communications, Team Building, Key Performance Indicators (KPIs), Constructive Feedback, Culture

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    316 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The Business of Music Production

    Skills you'll gain: Intellectual Property, Music History, Contract Negotiation, Music, Musical Composition, Peer Review, Lawsuits, Court Systems, Litigation and Civil Justice, Contract Review, Registration, Negotiation, Media Production, Automation, Post-Production, Legal Risk, Entrepreneurship, File Management, Business, Law, Regulation, and Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Michigan

    Personal and Professional Development

    Skills you'll gain: Relationship Building, Professional Networking, Brand Awareness, Relationship Management, Goal-Oriented, Growth Mindedness, Brand Management, Personal Development, Self-Motivation, Goal Setting, Organizational Leadership, Professional Development, Personal Attributes, Self-Awareness, Strategic Leadership, Team Building, Workforce Development, Value Propositions, Culture Transformation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Project and Portfolio Lifecycle Management

    Skills you'll gain: Project Management Office (PMO), Project Management Life Cycle, Operational Excellence, Resource Allocation, Workflow Management, Project Portfolio Management, Operational Efficiency, Project Management, Planning, Capacity Management, Organizational Strategy, Portfolio Management, Operations, Governance, Scheduling, Event Monitoring, Reliability, Coordination, Accountability, Decision Making

    Mixed · Course · 1 - 4 Weeks

1…969798…492

In summary, here are 10 of our most popular marketing strategy courses

  • High-Impact Business Writing: University of California, Irvine
  • Fundamentals of Accounting: University of Illinois Urbana-Champaign
  • Talent Acquisition and Recruitment Planning: EDUCBA
  • Futuro de los Deportes: Real Madrid Graduate School Universidad Europea
  • Managing AI Projects with Microsoft: Microsoft
  • IA Para Todos (Español): DeepLearning.AI
  • Demystifying Company Culture: Madecraft
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • The Business of Music Production: Berklee
  • Personal and Professional Development: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok