Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

IE Business School
Skills you'll gain: Marketing Planning, Market Research, Market Analysis, Strategic Marketing, Marketing Management, Market Dynamics, Marketing Strategies, Case Studies, Marketing, Consumer Behaviour, Hospitality Management, Marketing Strategy and Techniques, Product Planning, Customer Analysis, Marketing Effectiveness, Plan Execution, Target Market, Product Strategy, Marketing Channel, Competitive Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Process Optimization, Operational Analysis, Business Process Reengineering, Process Improvement, Operational Performance Management, Process Management, Business Systems, Strategic Planning, Business Process Improvement, Business Strategy, Operational Efficiency, Program Evaluation, Performance Measurement, Business Process, Organizational Strategy, Organizational Development, Business Transformation, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Graphic Design, Content Creation, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Promotions and Campaigns, Campaign Planning, Online Advertising, Pay Per Click Advertising, Performance marketing, Conversion Funnel Analysis, Social Media Marketing, Billing Systems, Event Marketing, Social Media Strategy, Customer Engagement, Customer Insights
Beginner · Course · 1 - 4 Weeks

University of Arizona
Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Cross-Channel Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness, Culture, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: New Product Development, Value Propositions, Business Modeling, Product Development, Business Analysis, Stakeholder Communications, Business Solutions, Presentations, Business Strategy, Strategic Thinking, Business Strategies, Innovation, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Health Care Procedure and Regulation, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: AI Personalization, Personalized Campaigns, Cross-Channel Marketing, Brand Marketing, AI powered creativity, Content Performance Analysis, Marketing Strategies, Marketing Effectiveness, Campaign Planning, Advertising Campaigns, Data-Driven Marketing, Marketing Automation, Digital Brand Strategy, Campaign Management, Performance marketing, AI Enablement, Performance Analysis, AI Integrations, Information Privacy, Generative AI
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Web Content Accessibility Guidelines, UI/UX Strategy, User Experience, User Interface and User Experience (UI/UX) Design, Experience Design, Writing and Editing, UI/UX Research, User Experience Design, Design and Product, User Research, Digital Design, User Interface (UI), Usability, User Interface (UI) Design, Usability Testing, Design Strategies, Style Guides, Content Strategy, User Flows, Product Design
Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Stakeholder Engagement, Strategic Leadership, Plan Execution, Organizational Strategy, Strategic Planning, Stakeholder Management, Stakeholder Communications, Business Planning, Leadership and Management, Leadership, Program Implementation, Stakeholder Analysis, Business Strategy, Leadership Development, Strategic Decision-Making, Project Implementation, Strategic Thinking, Public Administration, Learning Strategies, Change Management
Advanced · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Personalized Campaigns, Big Data, Credit Risk, Risk Management, Risk Modeling, Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data, Consumer Behaviour
Mixed · Course · 1 - 4 Weeks