Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Pennsylvania
Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Promotional Strategies, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Legal Risk, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Planning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, AI Enablement, AI Integrations, Business Analytics, AI literacy, Data Storytelling, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Augmented and Virtual Reality (AR/VR), Machine Learning
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, People Management
Beginner · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, General Sales Practices, Strategic Marketing, Market Intelligence, Sales Enablement, Customer Analysis, Competitive Intelligence, Sales Development
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: AI Enablement, Strategic Thinking, AI literacy, AI Integrations, Generative AI, Analysis
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Claude Code, Prompt Engineering, Agentic systems, ChatGPT, Anthropic Claude, Retrieval-Augmented Generation, Generative AI Agents, Prompt Patterns, Multimodal Prompts, Generative AI, Agentic Workflows, AI Personalization, Software Development Tools, Artificial Intelligence and Machine Learning (AI/ML), Software Engineering, Software Development, Automation, Software Architecture, Software Testing, Software Design
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Consumer Behaviour, Advertising, Marketing Psychology, Global Marketing, Persuasive Communication, Customer Analysis, Marketing Communications, Cultural Diversity, Communication Strategies, Brand Loyalty, Culture, Social Sciences, Branding, Human Learning, Influencing, Sociology, Strategic Communication, Learning Theory, Decision Making, Socioeconomics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Global Marketing, Strategic Decision-Making, Marketing, Decision Making, Strategic Thinking, Business Marketing, Market Opportunities, Marketing Strategies, Business Strategy, Go To Market Strategy, Competitive Analysis, Market Analysis, Business Development, Export Control, Business Economics, Economics, Growth Strategies, Operational Risk, Financial Regulations, Tax
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, AI Enablement, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, LLM Application, AI literacy, Customer experience improvement, Team Building, Responsible AI, Stakeholder Engagement, Artificial Intelligence and Machine Learning (AI/ML), Creativity
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Content Performance Analysis, Campaign Planning, Workflow Management, Email Automation, Marketing Effectiveness, Performance Reporting, Report Writing, Digital Marketing Campaigns, Brand Strategy, Social Media Campaigns, Marketing Planning, Brand Management, Performance Analysis, Marketing Automation, Marketing Communications, Marketing Analytics
Beginner · Course · 3 - 6 Months

University of Washington
Skills you'll gain: Oral Expression, Negotiation, Proposal Writing, Presentations, Events and Conferences, Verbal Communication Skills, Persuasive Communication, Event Planning, Sales Presentations, Event Management, Proposal Development, Peer Review, Business Communication, Business Writing, Business Planning, Meeting Facilitation, Communication Strategies, Business Correspondence, Professional Networking, English Language
Intermediate · Specialization · 3 - 6 Months