• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Digital Analysis, Competitive Analysis, Data Strategy, Organizational Development, Corporate Strategy, Business Strategy, Business Economics, Business Technologies, Emerging Technologies, Market Dynamics, Change Management, Process Development, Innovation, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Advertising Campaigns, Advertising, Social Media, Online Advertising, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Data-Driven Marketing, Campaign Management, Information Privacy, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Digital Marketing, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Data Storytelling, People Analytics, Data Presentation, Employee Relations, Human Resource Strategy, Human Resource Management, Performance Metric, Data Strategy, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Marketing Collateral, Generative AI, Visual Storytelling, Content Optimization, AI powered creativity, Content Creation, Animations, Marketing Strategies, Motion Graphics, ChatGPT, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    788 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Operations, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Capital Budgeting, Marketing, Inventory Control, Cash Flows, Finance, Production Process, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    IT Security: Defense against the digital dark arts

    Skills you'll gain: IT Security Architecture, Information Systems Security, Network Security, Application Security, Security Controls, Security Awareness, Cybersecurity, Cyber Attacks, Encryption, Data Security, Cryptography, Security Strategy, Security Management, Computer Security Awareness Training, Cyber Security Policies, Authorization (Computing), Threat Management, Firewall, Authentications, Identity and Access Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Management

    Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Demand Planning, Procurement, Supplier Relationship Management, Manufacturing Operations, Forecasting, Supply Chain Planning, Lean Methodologies, Process Improvement, Supplier Management, Operations Management, Operations, Process Improvement and Optimization, Customer Demand Planning, Inventory Management, Warehousing, Supply Chain, Warehouse Management, Logistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Customer Engagement and Collaboration

    Skills you'll gain: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Search Engine Optimization (SEO) with AI

    Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, Prompt Patterns, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Brand Equity and Brand Performance Analysis

    Skills you'll gain: Branding, Brand Awareness, Brand Management, Brand Strategy, Brand Loyalty, Marketing Effectiveness, Case Studies, Performance Measurement, Strategic Marketing, Marketing Psychology, Customer Insights, Business Metrics, Qualitative Research, Customer Analysis, Consumer Behaviour, Performance Metric, Market Research, Statistical Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Practical Guide to Trading

    Skills you'll gain: Derivatives, Equities, Futures Exchange, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Portfolio Risk, Risk Management, Financial Statement Analysis, Financial Analysis, Market Analysis, Market Data, Capital Markets, Investment Management, Tax, Financial Accounting, Balance Sheet

    4.4
    Rating, 4.4 out of 5 stars
    ·
    866 reviews

    Beginner · Specialization · 3 - 6 Months

1…868788…491

In summary, here are 10 of our most popular marketing strategy courses

  • Digital Transformation: University of Virginia
  • Fundamentals of Social Media Advertising: Meta
  • Introduction to Google SEO: University of California, Davis
  • Human Resources Analytics: University of California, Irvine
  • Content Creation and Copywriting: Coursera
  • 商务基础 (中文版): University of Pennsylvania
  • IT Security: Defense against the digital dark arts : Google
  • Supply Chain Management: Rutgers the State University of New Jersey
  • Customer Engagement and Collaboration: Coursera
  • Search Engine Optimization (SEO) with AI: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok