• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Media Marketing

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Analytics, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Social Media Management, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Driving engagement, Marketing Strategies, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Disaster, Crisis, and Emergency Preparedness Communication

    Skills you'll gain: Emergency Response, Mitigation, Safety and Security, Health Disparities, Hazard Communication (HazCom), Risk Management, Social Determinants Of Health, Community Health, Media and Communications, Public Health, Risk Analysis, Vulnerability, Community Outreach, Persuasive Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Data Analyst

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, Prompt Patterns, ChatGPT, Storytelling, Microsoft Excel, LLM Application, Multimodal Prompts, AI Enablement, Data Analysis, SQL, AI powered creativity, Generative AI, AI literacy, Artificial Intelligence, Data Compilation, Data Cleansing, Databases, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Health Administration, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Electronic Medical Record System, Marketing and Public Relations, Financial Management, Marketing Communications, Health Informatics, Quality Improvement, Media and Communications, Human Resources, Philanthropy, Health Information Management and Medical Records

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Collaborative Software, Graphic Design, Visual Storytelling, Typography, Visual Design, Asset Management, Content Creation, Design Elements And Principles, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Law

    Skills you'll gain: Prompt Engineering, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Generative AI Agents, Legal Technology, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, AI powered creativity, Artificial Intelligence, Expense Reports, Large Language Modeling, Data Ethics, Responsible AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI HR Professional

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, HR Tech, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Program Management

    Skills you'll gain: Stakeholder Management, Program Management, Stakeholder Communications, Agile Software Development, Communication Planning, Scheduling, Team Management, Team Performance Management, Procurement, Solution Delivery, Cost Management, Project Management Institute (PMI) Methodology, Teamwork, Leadership and Management, Organizational Change, Agile Product Development, Project Portfolio Management, Strategic Leadership, Communication, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    175 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Primeros Auxilios Psicológicos (PAP)

    Skills you'll gain: Crisis Intervention, Pediatric First Aid, Stress First Aid, Emergency Response, First Aid, Emergency Services, Mental Health Counseling, Psychosocial Assessments, Stress Management, Disabilities, Trauma Care, Mental Health, Family Support, Psychology, Cultural Sensitivity, Working With Children, Child Development, Social Work

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Data Storytelling, People Analytics, Data Presentation, Employee Relations, Human Resource Strategy, Human Resource Management, Performance Metric, Data Strategy, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Arizona State University TESOL

    Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Digital pedagogy, Language Competency, Writing, Teaching, Literacy, Train The Trainer, Technology Strategies, Grammar, English Language, Language Interpretation, Translation, and Studies, Design Elements And Principles, Design Strategies, Language Learning, digital literacy, Verbal Communication Skills, Public Speaking, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Financial Engineering and Risk Management

    Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities (Finance), Investment Management, Portfolio Risk, Asset Management, Credit Risk, Mortgage Loans, Mathematical Modeling, Investments, Applied Mathematics, Risk Modeling, Estimation, Capital Markets, Futures Exchange, Financial Modeling, Regression Analysis, Market Liquidity, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Intermediate · Specialization · 3 - 6 Months

1…272829…834

In summary, here are 10 of our most popular brand management courses

  • Social Media Marketing: Northwestern University
  • Disaster, Crisis, and Emergency Preparedness Communication: The State University of New York
  • Generative AI Data Analyst: Vanderbilt University
  • Introduction to Healthcare Management: University of Michigan
  • Branding Basics with Adobe Express: Adobe
  • Prompt Engineering for Law: Vanderbilt University
  • Generative AI HR Professional: Vanderbilt University
  • Microsoft Program Management: Microsoft
  • Primeros Auxilios Psicológicos (PAP): Universitat Autònoma de Barcelona
  • Human Resources Analytics: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok