• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Channel Foundations

    Skills you'll gain: Email Automation, Brand Awareness, Campaign Management, Brand Marketing, Keyword Research, Content Scheduling, Canva (Software), Email Marketing, Concision, Brand Strategy, Content Marketing, Web Analytics and SEO, Marketing Effectiveness, Social Media Content, Branding, Social Media, Content Strategy, Communication, Paid media, Key Performance Indicators (KPIs)

    2.3
    Rating, 2.3 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Data-Driven Digital Marketing & Analytics

    Skills you'll gain: Analysis, Data-Driven Decision-Making, Trend Analysis, Predictive Modeling, Digital Marketing Tools, Social Media Analytics, Predictive Analytics, Marketing, Social Network Analysis, Customer Analysis, Data Ethics, Data Strategy, Data Warehousing, Customer Insights, Data Science, Text Mining, Digital Analysis, Blockchain, Consumer Behaviour, Data Integrity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Consumption, Marketing and Culture

    Skills you'll gain: Consumer Behaviour, Marketing, Culture, Data-Driven Marketing, Sustainable Business, Advertising, Environmental Issue, Digital Analysis, Sociology, Sustainable Development, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Strategy Implementation & Leadership in the Public Sector

    Skills you'll gain: Stakeholder Engagement, Strategic Leadership, Plan Execution, Organizational Strategy, Strategic Planning, Stakeholder Management, Stakeholder Communications, Business Planning, Leadership and Management, Leadership, Program Implementation, Stakeholder Analysis, Business Strategy, Leadership Development, Strategic Decision-Making, Project Implementation, Strategic Thinking, Public Administration, Learning Strategies, Change Management

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Psychology for Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Advertising, Customer Insights, Market Research, Target Market, Persona Development, Marketing, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Global Marketing, Persuasive Communication, Customer Analysis, Marketing Communications, Brand Loyalty, Marketing Strategy and Techniques, Cultural Diversity, Communication Strategies

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Digital Marketing with AI

    Skills you'll gain: AI Personalization, Data Ethics, Prompt Engineering Tools, Generative AI, Responsible AI, AI powered creativity, Email Marketing, Google Gemini, Digital Marketing, Digital Marketing Tools, Email Automation, Marketing Automation, Digital Marketing Campaigns, Content Strategy, Content Creation, Personalized Service, ChatGPT, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Microsoft Copilot

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer-Centric CRM Strategy and Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Brand Loyalty, Customer Relationship Building, Customer experience improvement, Customer Retention, Customer Data Management, Competitive Analysis, Customer Engagement, Organizational Strategy, Marketing Automation, Salesforce, Customer Insights, Operational Analysis, Value Propositions

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing for Career Growth

    Skills you'll gain: LinkedIn, Professional Networking, Blogs, Content Marketing, Customer Engagement, Content Performance Analysis, Cloud Platforms, Marketing Analytics, Collaborative Software, Content Creation, Business Marketing, Content Development and Management, Advertising Campaigns, Sales Prospecting, Social Media Content, Marketing Effectiveness, Customer Relationship Building, Social Media, Social Media Marketing, Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Google Gemini for Digital Marketing

    Skills you'll gain: Prompt Engineering, Google Gemini, Campaign Management, Google Ads, Digital Marketing Tools, Prompt Engineering Tools, Market Research, Google Workspace, Email Automation, Marketing Operations, Report Writing, Digital Marketing Campaigns, Digital Marketing, Content Creation, Target Audience, Content Optimization, Marketing Planning, Generative AI, Search Engine Optimization, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Affiliate Marketing Without Ads: Use SEO, Content Marketing

    Skills you'll gain: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Content Marketing, Product Promotion, Content Strategy, Market Opportunities, Content Creation, Video Production

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Effective Email Marketing Campaign Design

    Skills you'll gain: Email Marketing, Direct Marketing, Driving engagement, Customer Engagement, Target Audience, Content Marketing, Marketing Effectiveness, Campaign Management, Marketing Strategy and Techniques, Marketing Strategies, Campaign Planning, Customer Relationship Building, Customer Retention, Personalized Campaigns, Marketing Communications, Relationship Management, Communication Planning

    Mixed · Course · 1 - 4 Weeks

1…363738…485

In summary, here are 10 of our most popular marketing strategy courses

  • Meta Marketing Science Certification Prep: Meta
  • Digital Marketing Channel Foundations: Coursera
  • Data-Driven Digital Marketing & Analytics: University of Illinois Urbana-Champaign
  • Consumption, Marketing and Culture: University of London
  • Strategy Implementation & Leadership in the Public Sector: John Wiley & Sons
  • Consumer Psychology for Marketing Decisions: EDUCBA
  • Digital Marketing with AI: SkillsBooster Academy
  • Customer-Centric CRM Strategy and Management: EDUCBA
  • Digital Marketing for Career Growth: EDUCBA
  • Google Gemini for Digital Marketing: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok