• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Operations, Strategic Marketing, Product Lining, Communication Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Product Assortment, Operational Analysis, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    International Leadership and Organizational Behavior

    Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cultural Responsiveness, Cultural Sensitivity, Leadership and Management, Cross-Functional Team Leadership, Communication, Leadership, Team Leadership, Behavior Management, Leadership Development, Communication Strategies, Drive Engagement, Relationship Building, Team Management, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Risk Management

    Skills you'll gain: Threat Modeling, Threat Management, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Risk Management Framework, Risk Mitigation, Business Continuity, Risk Control, Vulnerability Assessments, Vulnerability Management, Security Controls

    4.6
    Rating, 4.6 out of 5 stars
    ·
    159 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Stanford University

    Cryptography I

    Skills you'll gain: Cryptography, Data Encryption Standard, Cryptographic Protocols, Encryption, Key Management, Advanced Encryption Standard (AES), Public Key Cryptography Standards (PKCS), Cybersecurity, Application Security, Authentications, Data Integrity, Algorithms, Arithmetic, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build a Full Website using WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Presence, Web Development, Editing, Social Media, Content Management, Embeddings, Marketing, Design, Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Design Fundamentals with AI

    Skills you'll gain: Adobe Express, Typography, Logo Design, Responsible AI, Digital Design, Layout Design, Creative Design, Visual Design, Usability, Graphic and Visual Design Software, Graphic Design, AI powered creativity, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Color Theory, Design Software, Collaborative Software, Content Creation, Artificial Intelligence, Generative AI Agents

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master LinkedIn Marketing for B2B Growth

    Skills you'll gain: LinkedIn, Professional Networking, Content Marketing, Business Marketing, Content Development and Management, Advertising Campaigns, Sales Prospecting, Content Creation, Campaign Planning, Campaign Management, Social Media Campaigns, B2B Sales, Brand Marketing, Performance Measurement, Prospecting and Qualification, Content Performance Analysis, Brand Strategy, Digital Marketing Tools, Brand Awareness, General Networking

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Adobe Photoshop 2024

    Skills you'll gain: AI powered creativity, Adobe Firefly, Adobe Photoshop, Marketing Collateral, Typography, Marketing Design, Photo Editing, Animations, Graphic Design, Brand Marketing, Branding, Creative Design, Graphic and Visual Design, Brand Awareness, Computer Graphic Techniques, Social Media, Social Media Content, Digital Design, Marketing Materials, Digital Advertising

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Loyalty, Value Propositions, Product Lining, Promotional Strategies, Competitive Analysis, Cost Reduction

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    People & Soft Skills: Essential for Professional Success

    Skills you'll gain: Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Constructive Feedback, Interpersonal Communications, Oral Expression, Communication, Team Collaboration, Persuasive Communication, Creative Problem-Solving, Virtual Teams, Social Skills, Public Speaking, Verbal Communication Skills, Professional Development, Professionalism, Ability To Meet Deadlines, Operational Efficiency

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.8K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Imperial College London

    Creative Thinking: Techniques and Tools for Success

    Skills you'll gain: Creative Thinking, Brainstorming, Creative Problem-Solving, Ideation, Creativity, Independent Thinking, Problem Solving, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Beginner · Course · 1 - 3 Months

1…383940…834

In summary, here are 10 of our most popular brand management courses

  • Develop a Company Website with Wix: Coursera
  • Value Chain Management: University of Illinois Urbana-Champaign
  • International Leadership and Organizational Behavior: Università Bocconi
  • Introduction to Risk Management: University of California, Irvine
  • Cryptography I: Stanford University
  • Build a Full Website using WordPress: Coursera
  • Design Fundamentals with AI: Adobe
  • Master LinkedIn Marketing for B2B Growth: EDUCBA
  • Mastering Adobe Photoshop 2024: Packt
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok