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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Purpose-Driven Leadership for Strategy and Innovation

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Strategy, Organizational Leadership, Strategic Decision-Making, Business Leadership, Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Development, Organizational Change, Team Motivation, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    P

    Packt

    The Product Manager's Guide to Product Portfolio Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Portfolio Management, Product Management, Portfolio Risk, Strategic Prioritization, Case Studies, Performance Metric, Business Strategy, Growth Strategies, Business Metrics, Market Share, Performance Measurement, Strategic Decision-Making, Product Development, Market Opportunities, Risk Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing: SEO, PPC & Social Media

    Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Online Advertising, Search Engine Optimization, Digital Advertising, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Social Media, Search Engine Marketing, Performance marketing, Marketing Strategies, Social Media Strategy, Return On Investment, Web Analytics and SEO, Paid media, Cross-Channel Marketing

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Deal Negotiation, Pricing Strategy & Stakeholder Mapping

    Skills you'll gain: Closing (Sales), Price Negotiation, Sales Territory Management, Decision Making, B2B Sales, Selling Techniques, Negotiation, Sales Pipelines, General Sales Practices, Enterprise Sales, Sales Strategy, Contract Negotiation, Stakeholder Analysis, Stakeholder Management, Sales Prospecting, Business Communication, Planning, Strategic Decision-Making, Strategic Thinking, Data-Driven Decision-Making

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Customer Analysis, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Sales Development, Rapport Building, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Sales Presentations, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Relationship Management, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Data-Driven Marketing, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Market, Target Audience, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    The Intersection of Finance, Strategy, and Sustainability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Business Reporting, Corporate Sustainability, Sustainable Development, Stakeholder Engagement, Governance, Financial Reporting, Performance Reporting, Business Metrics, Stakeholder Management, Sustainability Standards, Environmental Issue, Risk Management, Business Ethics, Social Impact, Business Risk Management, Corporate Strategy, Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    135 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Email Marketing with AI

    Skills you'll gain: Email Marketing, Email Automation, Prompt Engineering, AI Personalization, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, Driving engagement, Content Performance Analysis, Responsible AI, Data Ethics, AI Workflows, ChatGPT, Marketing, Generative AI, Anthropic Claude, Target Audience, Artificial Intelligence, Automation, Deepseek

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Marketing Analytics Mastery: KPIs, Funnels & Growth

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Campaign Management, Web Analytics, Analytics, Customer Analysis, Marketing, Business Analytics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Purpose-Driven Leadership for Strategy and Innovation: Duke University
  • The Product Manager's Guide to Product Portfolio Strategy: Packt
  • Digital Marketing: SEO, PPC & Social Media: EDUCBA
  • Deal Negotiation, Pricing Strategy & Stakeholder Mapping: Coursera
  • AI for Marketing and Sales: SkillsBooster Academy
  • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
  • Track & Digital Marketing Channels: Coursera
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • The Intersection of Finance, Strategy, and Sustainability: Saïd Business School, University of Oxford

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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