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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free
    Free
    C

    Coursera

    Benutze Facebook für Marketing von Kleinunternehmen

    Skills you'll gain: Facebook, Social Media Marketing, Content Scheduling, Social Media, Marketing Effectiveness, Social Media Content, Marketing Analytics, Content Performance Analysis, Social Media Management, Advertising, Online Advertising, Content Development and Management, Target Audience, Driving engagement, Advertising Campaigns, Business Marketing, Web Presence

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Automation, Analytics, and Brand Compliance

    Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Optimize Marketing Channel Performance

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data-Driven Marketing, Performance marketing, Budgeting, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Verification And Validation, Event Monitoring, Digital Marketing Tools, Data Capture, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development for AI Marketing Specialist

    Skills you'll gain: Data-Driven Marketing, Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Data Storytelling, Digital Marketing Campaigns, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Interviewing Skills, Social Media Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Risking, Responsible AI, Data Ethics, AI Personalization, Business Ethics, Ethical Standards And Conduct, Case Studies, Information Privacy, Data Governance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Data Preprocessing, Model Training, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Digital Media Strategy, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Solution Delivery, Brand Management, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Systems Integration, Scalability

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Presentation, Digital Analysis, E-Commerce, Interactive Data Visualization, Analytics, Key Performance Indicators (KPIs), Google Analytics, Marketing Analytics, Generative AI, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    126 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Dashboards & Data Storytelling with AI

    Skills you'll gain: Data-Driven Marketing, Dashboard Creation, A/B Testing, Predictive Modeling, Data Validation, Predictive Analytics, Analytics, Campaign Management, Web Analytics, Verification And Validation, Real Time Data, Management Reporting, Model Evaluation, Scheduling

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Data Analysis and Visualization Fundamentals

    Skills you'll gain: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management

    Beginner · Course · 1 - 3 Months

1…616263…488

In summary, here are 10 of our most popular marketing strategy courses

  • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
  • Benutze Facebook für Marketing von Kleinunternehmen: Coursera
  • Marketing Automation, Analytics, and Brand Compliance: Coursera
  • Analyze and Optimize Marketing Channel Performance: Coursera
  • Career Development for AI Marketing Specialist: Coursera
  • GenAI for Marketing: Ethics and Trends: Coursera
  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Digital and Marketing Asset Management Essentials: Packt
  • GenAI for Digital Marketing and Ecommerce Analysts: Coursera
  • B2B and Territory Sales Strategies and Techniques: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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