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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media and Brand Engagement

    Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Introduction to Generative AI Learning Path

    Skills you'll gain: Responsible AI, LLM Application, Generative Model Architectures, AI literacy, Deep Learning, Stakeholder Analysis, Statistical Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Planning: Putting It All Together

    Skills you'll gain: Project Management Life Cycle, Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Project Schedules, Risk Management, Project Estimation, Cost Management, Budget Management, Risk Management Framework, Budgeting, Risk Mitigation, Document Management, Estimation, Cost Estimation, Procurement, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development for AI-Enhanced Email Marketer

    Skills you'll gain: LinkedIn, Email Marketing, Email Automation, Campaign Management, Marketing Automation, Interviewing Skills, Professional Networking, Marketing, Marketing Strategies, Data-Driven Marketing, Marketing Communications, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
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    237 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    V

    Vanderbilt University

    AI Agents with Model Context Protocol

    Skills you'll gain: Claude Code, Prompt Engineering, Model Context Protocol, ChatGPT, Anthropic Claude, Prompt Patterns, Token Optimization, AI Workflows, Prompt Engineering Tools, Generative AI Agents, Multimodal Prompts, Agentic Workflows, AI Orchestration, AI Enablement, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), AI Security, Agentic systems, AI Product Strategy, AI Personalization

    4.8
    Rating, 4.8 out of 5 stars
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    8.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, UI/UX Research, User Centered Design, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Solution Design, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
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    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, UI/UX Research, Responsible AI, Persona (User Experience), AI literacy, User Interface and User Experience (UI/UX) Design, Experience Design, Miro AI, Design Software, AI Workflows, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Integrations, Large Language Modeling, Human Centered Design, Wireframing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

    Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Data-Driven Marketing, Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Advanced Analytics, Business Analytics, Analytics, Predictive Modeling, Customer Data Management, Consumer Behaviour, Data Collection, Model Optimization, Revenue Management, Regression Analysis, Business Marketing, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Launching Your Brand Management Career

    Skills you'll gain: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, AI powered creativity, Ideation, Verification And Validation, LLM Application, AI literacy, OpenAI, Multimodal Prompts, Responsible AI, Data Visualization, Generative AI, Risking, Artificial Intelligence, Large Language Modeling, Plot (Graphics), Data Presentation, Statistical Visualization, File Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.2K reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Social Media and Brand Engagement: Coursera
  • Introduction to Generative AI Learning Path: Google Cloud
  • Project Planning: Putting It All Together: Google
  • Career Development for AI-Enhanced Email Marketer: Coursera
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • AI Agents with Model Context Protocol: Vanderbilt University
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • Generative AI for UI UX Design: IBM
  • AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook: Coursera
  • Customer Analytics: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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