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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Promotional Strategies, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Legal Risk, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Planning: Putting It All Together

    Skills you'll gain: Project Management Life Cycle, Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Project Schedules, Risk Management, Project Estimation, Cost Management, Budget Management, Risk Management Framework, Budgeting, Risk Mitigation, Document Management, Estimation, Cost Estimation, Procurement, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    394 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English

    Skills you'll gain: Sales Presentation, Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, Business Writing, English Language, Business Communication, Marketing Materials, Ideation, Business Planning, Negotiation, Selling Techniques, Management Reporting, Campaign Planning, Marketing Communications, Active Listening, Business Correspondence, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Capstone for AI-Enhanced Email Marketer

    Skills you'll gain: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Human Resource Management: HR for People Managers

    Skills you'll gain: Performance Management, Performance Appraisal, Performance Review, Compensation Management, Compensation Strategy, Compensation and Benefits, Constructive Feedback, Workforce Planning, Human Resource Strategy, Human Resources, Talent Recruitment, Employee Performance Management, Employee Onboarding, Human Resources Management and Planning, Recruitment, Recruitment Strategies, Human Capital, Full Cycle Recruitment, Talent Acquisition, Management Training And Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Execution

    Skills you'll gain: Digital Marketing Campaigns, Campaign Management, Keyword Research, Digital Marketing, Email Automation, Email Marketing, Search Engine Optimization, Digital Advertising, Marketing Channel, Google Ads, Social Media Marketing, Marketing Effectiveness, Marketing Budgets, Generative AI, Marketing Analytics, Performance Measurement, Google Analytics, Content Marketing, Brand Marketing, AI Enablement

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Project Management & Other Tools for Career Development

    Skills you'll gain: Business Writing, Stakeholder Engagement, Negotiation, Project Planning, Creative Thinking, Project Performance, Business Correspondence, Stakeholder Communications, Concision, Project Management, Communication Planning, Project Risk Management, Planning, Editing, Performance Measurement, Teamwork, Risk Management, Emotional Intelligence, Relationship Building, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, UI/UX Research, Responsible AI, Persona (User Experience), AI literacy, User Interface and User Experience (UI/UX) Design, Experience Design, Miro AI, Design Software, AI Workflows, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Integrations, Large Language Modeling, Human Centered Design, Wireframing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Intelligence and Performance Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Food & Beverage Management

    Skills you'll gain: Food and Beverage, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Wholesaling, Value Propositions, Competitive Analysis, Competitive Intelligence, Brand Management, Growth Strategies, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Intellectual Property Law: University of Pennsylvania
  • Project Planning: Putting It All Together: Google
  • Creative Content Creation Toolkit: Coursera
  • What is Social?: Northwestern University
  • Business English: Arizona State University
  • Capstone for AI-Enhanced Email Marketer: Coursera
  • Human Resource Management: HR for People Managers: University of Minnesota
  • Digital Campaign Execution: Coursera
  • Project Management & Other Tools for Career Development: University of California, Irvine
  • Generative AI for UI UX Design: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
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1095 courses
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668 courses
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425 courses
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145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
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413 courses
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401 courses
Language Learning
150 courses

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Professional Certificates

  • Google AI Certificate
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