• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Stay Ahead of the AI Curve

    Skills you'll gain: AI Enablement, Strategic Thinking, AI literacy, AI Integrations, Generative AI, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for IT Systems Analysts and Architects

    Skills you'll gain: Prompt Engineering, Process Modeling, Prompt Patterns, Generative AI, Business Workflow Analysis, Systems Analysis, AI Workflows, AI literacy, Process Optimization, Miro AI, Process Mapping, Systems Architecture, Solution Architecture, Software Architecture, Systems Thinking, Responsible AI, Machine Learning, Project Documentation, Stakeholder Communications, Technical Consulting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, UI/UX Strategy, Responsive Web Design, Web Design, User Interface (UI), Adobe XD, User Interface (UI) Design, Visual Design, Digital Design, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Business Process Management, Business Process, Branding, IT Management, Process Management, Brand Marketing, Marketing, Talent Management, Brand Management, Business Process Improvement, Marketing Management, Business Economics, Brand Strategy, Market Dynamics, Economics, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Generative AI for Innovative Business Branding

    Skills you'll gain: Brand Strategy, Prompt Engineering, Branding, Brand Marketing, Brand Management, AI Personalization, Digital Brand Strategy, Generative AI, AI Enablement, Prompt Engineering Tools, Customer experience improvement, Content Marketing, Customer Engagement, Responsible AI, Content Creation, Business Ethics, Customer Service, Marketing Analytics, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management

    Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Business Planning, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Strategic Planning, Change Management, Leadership Development, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Strategic Leader

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, ChatGPT, Agentic Workflows, Prompt Patterns, Generative AI Agents, Generative AI, AI Workflows, AI Enablement, Agentic systems, Strategic Decision-Making, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Automation, Organizational Leadership, Strategic Planning, Planning, Talent Acquisition, Procurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Cybersecurity & Privacy for Leaders

    Skills you'll gain: Prompt Engineering, AI Security, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Generative AI Agents, Crisis Management, Generative AI, LLM Application, Incident Response, Responsible AI, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, Cyber Governance, AI powered creativity, Data Ethics, Cybersecurity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    International Trade and Market Entry Strategies

    Skills you'll gain: Global Marketing, Strategic Decision-Making, Marketing, Decision Making, Strategic Thinking, Business Marketing, Market Opportunities, Marketing Strategies, Business Strategy, Go To Market Strategy, Competitive Analysis, Market Analysis, Business Development, Export Control, Business Economics, Economics, Growth Strategies, Operational Risk, Financial Regulations, Tax

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, AI powered creativity, Ideation, Verification And Validation, LLM Application, AI literacy, OpenAI, Multimodal Prompts, Responsible AI, Data Visualization, Generative AI, Risking, Artificial Intelligence, Large Language Modeling, Plot (Graphics), Data Presentation, Statistical Visualization, File Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, People Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Entrepreneurship: Growing Your Business

    Skills you'll gain: Financial Statements, Financial Accounting, Balance Sheet, Financial Reporting, Financial Statement Analysis, Design Thinking, Accounting, Innovation, Journey Mapping, Process Design, Entrepreneurship, Philanthropy, Leadership Development, Corporate Sustainability, Stakeholder Engagement, Professional Development, Business Ethics, Organizational Leadership, Finance, HR Tech

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.8K reviews

    Beginner · Specialization · 3 - 6 Months

1…787980…491

In summary, here are 10 of our most popular marketing strategy courses

  • Stay Ahead of the AI Curve: Google
  • Generative AI for IT Systems Analysts and Architects: IBM
  • UI / UX Design: California Institute of the Arts
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Generative AI for Innovative Business Branding: Madecraft
  • Strategic Leadership and Management: University of Illinois Urbana-Champaign
  • Generative AI Strategic Leader: Vanderbilt University
  • Generative AI Cybersecurity & Privacy for Leaders: Vanderbilt University
  • International Trade and Market Entry Strategies: EDUCBA
  • Prompt Engineering: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok