• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Strategic Organization Design

    Skills you'll gain: Organizational Structure, Organizational Strategy, Organizational Development, Organizational Effectiveness, Organizational Change, Organizational Leadership, Strategic Thinking, Corporate Strategy, Process Design, Coordinating, Business Strategy, Business Management, Strategic Decision-Making, Strategic Planning, Governance, Coordination, Growth Strategies, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    307 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research Methodology and Sampling

    Skills you'll gain: Market Research, Report Writing, Business Research, Sampling (Statistics), Research Reports, Quantitative Research, Data Processing, Market Analysis, Research Methodologies, Marketing, Data Presentation, Data Analysis, Data Collection, Presentations, Research Design, Data Transformation, Sample Size Determination, Business Analysis, Statistical Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Negotiating in the Age of AI

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Closing (Sales), General Sales Practices, Selling Techniques, Responsible AI, Procurement, Business Ethics, Leadership, AI Enablement, Business Leadership, Ethical Standards And Conduct, AI Product Strategy, AI Integrations, AI Security, Organizational Leadership, AI powered creativity, Leadership and Management, Thought Leadership

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Demystifying Company Culture

    Skills you'll gain: Employee Engagement, Culture Transformation, Employee Surveys, Employee Retention, Survey Creation, Organizational Development, Performance Management, Human Resource Strategy, Initiative and Leadership, Talent Management, Change Management, Leadership Development, Workforce Planning, Human Resources, People Management, Stakeholder Communications, Team Building, Key Performance Indicators (KPIs), Constructive Feedback, Culture

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of California, Santa Cruz

    Communicating and Negotiating with FDA: Medical Devices

    Skills you'll gain: Medical Devices, Crisis Management, Regulatory Affairs, Stakeholder Communications, Communication Strategies, Regulatory Compliance, Strategic Communication, Communication, Health Care Procedure and Regulation, Risk Management, Technical Communication, Healthcare Industry Knowledge, Negotiation, Health Policy, Regulation and Legal Compliance, Writing, Business Writing, Health And Safety Standards, Strategic Decision-Making, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Improving Communication Skills

    Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Productivity, Goal Setting, Relationship Building, Cooperation, Negotiation, Relationship Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Visual Storytelling, Video Production, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Social Media Marketing, Social Media Content, Video Editing, Driving engagement, Social Media, Search Engine Optimization, Photography, Videography, Media Production, Social Media Campaigns, Social Media Management, Content Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    45 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The Business of Music Production

    Skills you'll gain: Intellectual Property, Music History, Contract Negotiation, Music, Musical Composition, Peer Review, Lawsuits, Court Systems, Litigation and Civil Justice, Contract Review, Registration, Negotiation, Media Production, Instrumental Music, Automation, Post-Production, Legal Risk, Entrepreneurship, File Management, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Intro to Digital Experience and Content Management

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    384 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Writing and Editing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Target Market

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

1…949596…491

In summary, here are 10 of our most popular marketing strategy courses

  • Strategic Organization Design: Ludwig-Maximilians-Universität München (LMU)
  • Market Research Methodology and Sampling: EDUCBA
  • Negotiating in the Age of AI: Chris Croft Training
  • Demystifying Company Culture: Madecraft
  • Communicating and Negotiating with FDA: Medical Devices: University of California, Santa Cruz
  • Improving Communication Skills: University of Pennsylvania
  • The fundamentals of hotel distribution: ESSEC Business School
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • The Business of Music Production: Berklee
  • Intro to Digital Experience and Content Management: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok