Explore the cutting edge of sports media as this course unpacks the trends and technologies redefining how fans consume and engage with content. From the explosive rise of streaming and OTT platforms to the pivot toward direct-to-consumer strategies, you’ll learn how personalized, on-demand media is becoming the new norm—and how to craft experiences that meet evolving expectations.
Trends and Innovations in Sports Media
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Trends and Innovations in Sports Media
This course is part of Revolution in Sports Media: Innovative Strategies Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the impact of OTT and on-demand media models in sports
Explore immersive media formats and behind-the-scenes experiences
Analyze how esports and new formats are reshaping fan consumption
Skills you'll gain
- Media and Communications
- Content Creation
- Video Production
- Brand Management
- Digital Media Strategy
- Community Organizing
- Augmented and Virtual Reality (AR/VR)
- Social Media Strategy
- Game Theory
- Revenue Management
- Driving engagement
- Innovation
- Media Strategy
- User Centered Design
- Media Production
- Data-Driven Decision-Making
- AI Personalization
- Social Media
- E-Commerce
- Web Content
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructor
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Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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