Macquarie University

Educate Skills for Startups Specialization

Macquarie University

Educate Skills for Startups Specialization

Launch Your Startup.

Learn the steps to go from idea to launch, covering ideation, marketing, structuring and funding.

Savannah Brown

Instructor: Savannah Brown

Included with Coursera Plus

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply entrepreneurial principles— pitching, sales, marketing, business structuring, and finance—into a cohesive strategy for growing a venture.

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Taught in English
Recently updated!

January 2026

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Specialization - 3 course series

Validate New Ideas for Startups

Validate New Ideas for Startups

Course 1, 8 hours

What you'll learn

Skills you'll gain

Category: Market Analysis
Category: Market Research
Category: Value Propositions
Category: Customer Analysis
Category: Competitive Analysis
Category: Entrepreneurship
Category: Business Research
Category: Design Thinking
Category: Product Development
Category: Sales Presentations
Category: Oral Expression
Category: New Business Development
Category: Customer Insights
Category: Ideation
Category: Market Opportunities
Category: Entrepreneurial Finance
Category: Presentations
Category: User Research
Category: Data-Driven Decision-Making
Category: Fundraising and Crowdsourcing
Pitching, Marketing and Sales For Startups

Pitching, Marketing and Sales For Startups

Course 2, 13 hours

What you'll learn

  • Set clear goals using the Objectives and Key Results (OKRs) framework to drive focus and measurable progress.

  • Craft and deliver a structured, persuasive pitch that engages investors, customers, and stakeholders with confidence.

  • Build and execute a social media marketing strategy using data-driven insights to grow brand visibility and audience engagement.

  • Apply storytelling techniques in sales to build emotional connections, communicate value, and convert customers.

Skills you'll gain

Category: Storytelling
Category: Social Media Strategy
Category: Social Media Marketing
Category: Presentations
Category: Value Propositions
Category: Sales
Category: User Research
Category: Digital Media Strategy
Category: Marketing Strategies
Category: Social Media Campaigns
Category: Oral Expression
Category: New Business Development
Category: Entrepreneurship
Category: Selling Techniques
Category: Prospecting and Qualification
Category: Customer Analysis
Category: Customer Insights
Category: Sales Presentations
Category: Sales Strategy
Category: Data-Driven Decision-Making
Structure, Funding and Negotiation For Startups

Structure, Funding and Negotiation For Startups

Course 3, 17 hours

What you'll learn

  • Access non-dilutive funding through tax incentives and government grants, including the R&D Tax Incentive.

  • Identify, register, and strategically apply intellectual property rights — including patents, trademarks, and copyrights — to protect your startup.

  • Evaluate startup funding options across the full investment spectrum and prepare your venture for investor due diligence and valuation conversations.

  • Negotiate investor term sheets with confidence by understanding key clauses including equity, valuation, liquidation preferences, and dilution.

Skills you'll gain

Category: Intellectual Property
Category: Entrepreneurial Finance
Category: Fundraising
Category: Business Valuation
Category: Entrepreneurship
Category: Customer Analysis
Category: Customer Insights
Category: Value Propositions
Category: Relationship Building
Category: New Business Development
Category: User Research
Category: Business Strategies
Category: Business Planning
Category: Business Modeling
Category: Regulation and Legal Compliance
Category: Governance
Category: Strategic Partnership
Category: Contract Negotiation
Category: Negotiation
Category: Due Diligence

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Instructor

Savannah Brown
Macquarie University
4 Courses498 learners

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